It's All About Exposure.
When choosing a Real Estate Agent to represent you in the selling of your home, it is important to do your research! Schedule a meeting with your potential agent and ask questions such as:
- How many homes has this agent sold in the past year?
- Will he/she be active in the selling of my home?
- What advertising opportunities will I be offered?
- What is his/her knowledge of my neighborhood?
- What have past clients said about their experience?
- How is his/her staff involved in the selling of my home?
- Does it seem like he/she is looking out for my best interest?
The following is a sample Marketing Plan by The O'Gorman Group in order to demonstrate the superior service we offer.
Receive expert advice, personal service, and maximum exposure.
Maximize your profit
Expert advice
Special advertising*
*Listing your home with Cindy O'Gorman does not guarantee that your property will be advertised in all of the above manners. These are listed as advertising opportunities frequently used by The O'Gorman Group.
- Prepare a comparative market analysis of comparable sold properties to help determine the value of your home & to generate the maximum interest and profit.
- Market to target groups
Expert advice
- Offer suggestions to enhance your property in order to receive top dollar
- Feedback will be given after each showing
- Once a month you will be sent a comprehensive report regarding all activity on your property
Special advertising*
- Professional photography and virtual slideshows
- Just Listed Postcards are high gloss, full color, and mailed to target markets
- Professional full color brochures are placed in the home
- Features on websites including cindyogorman.com, ebby.com, realtor.com, luxuryportfolio.com, and frontdoor.com
- Feature home spotlight on realtor.com, which appears first on home searches on AOL & MSN for the area
- Feature home spotlight on cindyogorman.com
- Magazines including Divine Properties, Avid Golfer, and Luxury Portfolio
- Weekly advertising in the Dallas Morning News
- Press Releases in the Dallas Morning News
- Special advertising in Star Community Newspaper, Wall Street Journal, and much more!
- Builder & Agent Special Events held at the house
- Open House opportunities available upon request
*Listing your home with Cindy O'Gorman does not guarantee that your property will be advertised in all of the above manners. These are listed as advertising opportunities frequently used by The O'Gorman Group.
Dallas Morning News
Our Dallas Morning News ad is a full-color half page in the Homes Section that runs every Saturday. We utilize our ad for open houses, just listed properties, and price reductions. All of The O'Gorman Group's listings are listed as "one-liners" (address, city, and price) at the bottom of the ad, as well as photo features which are rotated on a weekly basis.
Just Listed Postcards
Our Just Listed postcards feature a photo of your home on the front, along with a full description on the back. These postcards are mailed to target markets within a certain radius of your address in order to ensure a greater potential of interested buyers.
Full Color Brochures
Soon after your home is listed on the market, you will receive brochures that will be placed in the home for showings. These brochures include photos of the home, along with key features, a full description, and room dimensions.
Divine Properties Magazine
Divine Properties is Cindy's 36-page quarterly magazine, it features all of Cindy's current listings and is distributed to 17,000 addresses in the Dallas area to provide maximum exposure. Recently, we have updated the magazine to include Microsoft Tags, which can be scanned with any SmartPhone and links to the property website with more information. These tags are implemented on each property in the magazine.
Avid Golfer Magazine
Every month we select 11 properties to be advertised in our full spread in Avid Golfer. This is sent out to over 500 addresses in addition to being sold on newsstands. These properties are generally on golf course lots or near country clubs.